Quick meaning
A person with a large social media following whose opinions and recommendations affect others' choices.
Think of it like this
Like a trusted celebrity endorsement, but in the digital world.
Where you may see this
You may see this on Facebook, Instagram, TikTok, WhatsApp groups, and other social apps.
Why it matters
Understanding the term helps you use social platforms more comfortably and spot risky or misleading behaviour.
Say it simply
Influencer means: A person with a large social media following whose opinions and recommendations affect others' choices.