Quick meaning
The influence that seeing others approve of something has on your own decision to trust or use it.
Think of it like this
Like choosing a restaurant because there is already a queue outside.
Where you may see this
You may see this on Facebook, Instagram, TikTok, WhatsApp groups, and other social apps.
Why it matters
Understanding the term helps you use social platforms more comfortably and spot risky or misleading behaviour.
Say it simply
Social Proof means: The influence that seeing others approve of something has on your own decision to trust or use it.