Quick meaning
Reducing the visibility of a user's content without telling them, so their posts reach fewer people.
Think of it like this
Like speaking in a meeting but having your microphone quietly turned down so fewer people hear you.
Where you may see this
You may see this on Facebook, Instagram, TikTok, WhatsApp groups, and other social apps.
Why it matters
Understanding the term helps you use social platforms more comfortably and spot risky or misleading behaviour.
Say it simply
Shadowban means: Reducing the visibility of a user's content without telling them, so their posts reach fewer people.